- AFCRA & INSIGHTS MARKETING Presents
2025 SWAC AUXILIARY EVENTS
- Tuesday - Saturday, March 11th - March 15th, 2025
About SWAC
The Southwestern Athletic Conference (SWAC) has a rich history of athletic excellence, dating back to its founding in 1920. Comprised of historically Black colleges and universities (HBCUs), the SWAC has cultivated a legacy of competitive sportsmanship and academic achievement. Over the decades, SWAC institutions have produced countless championship teams, celebrated athletes, and distinguished alumni. With a commitment to fostering talent, leadership, and community engagement, the SWAC continues to thrive as a beacon of excellence in collegiate athletics, inspiring generations of student-athletes to achieve their fullest potential on and off the field.
Events
SWAC SERVES
College Fair
HBCU ATL Fest (Block Party)
Official Day and After Parties
GameChangeHER Brunch
Celebrity Basketball Tournament
Weekend Schedule
SWAC Serves
- College Park Housing Authority
- Upgrade Resource Center and Basketball Court
- Free Health Screenings
- Mental Health Resources and Conversations
- Access to Pharmaceutical Resources and Discounts
- Tuesday, March 11th, 2025
- 4PM-6PM
- College Park Housing Authority
College Fair
- Approximately 500 students from Atlanta Public Schools and Fulton County Schools
- Representatives from SWAC colleges and universities set up booths to showcase their institutions
- Networking opportunities to provide students with a great chance to network with admissions officers
- Summer job opportunities with local recruiters
- Tuesday, March 11, 2025
- 10AM-2PM
- CT Martin Rec Center
HBCU ATL Fest ( Block Party)
A music festival incorporating live music and HBCU drumlines, DJs, comedians, and food with VIP experiences taking place directly adjacent to the arena with a secured ticketed entrance.
- GICC Parking Lot
- Thursday, March 13, 2025
- 6PM-11PM
- Friday, March 14 and Saturday, March 15 , 2025
- 12PM-11PM
Official Day and After Parties
We are hosting exclusive official day and after party events during SWAC Basketball Tournament Week.
- Thursday, March 13, 2025
- Day Party: 3PM-9PM
- Renaissance Hotel Ballroom 2081 Convention Ctr. Concourse Atlanta, GA 30337
- AFTER PARTY: 10PM-2AM
- Suite Lounge 21++ 375 Luckie St Atlanta, GA 3031335++ Renaissance Hotel Ballroom 2081 Convention Ctr. Concourse Atlanta, GA 30337
- Friday, March 14, 2025
- Day Party: 3PM-9PM
- Suite Lounge 21++ 375 Luckie St Atlanta, GA 30313
- After Party: 10PM-2AM
-
21++ Opium 990 Brady Ave NW Atlanta, GA 30318
35++ Renaissance Hotel Ballroom 2081 Convention Ctr. Concourse Atlanta, GA 30337
- Saturday, March 15, 2025
- AFTER PARTY: 10PM-2AM
-
35++ Renaissance Hotel Ballroom 2081 Convention
Ctr. Concourse Atlanta, GA
30337
GameChangHER Brunch
Game ChangHER is an exclusive awards brunch and panel discussion held during the SWAC Basketball Tournaments, celebrating and amplifying the groundbreaking achievements of women in sports, including athletes, coaches, executives and other pioneers.
- Thursday, March 13, 2025
- 9:30AM-11:30AM
- Renaissance Atlanta Airport Gateway Hotel
Celebrity Basketball Tournament
Celebrity Slam Dunk! Join us for an exciting exhibition game featuring athletes, actors, musicians, and other celebrities. Enjoy a night of friendly competition and entertainment.
- Saturday, March 15, 2025
- Time: TBD
- Gateway Arena