2025 SWAC AUXILIARY EVENTS

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About SWAC

The Southwestern Athletic Conference (SWAC) has a rich history of athletic excellence, dating back to its founding in 1920. Comprised of historically Black colleges and universities (HBCUs), the SWAC has cultivated a legacy of competitive sportsmanship and academic achievement. Over the decades, SWAC institutions have produced countless championship teams, celebrated athletes, and distinguished alumni. With a commitment to fostering talent, leadership, and community engagement, the SWAC continues to thrive as a beacon of excellence in collegiate athletics, inspiring generations of student-athletes to achieve their fullest potential on and off the field.

Events

SWAC SERVES

College Fair

HBCU ATL Fest (Block Party)

Official Day and After Parties

GameChangeHER Brunch

Celebrity Basketball Tournament

Weekend Schedule

SWAC Serves

  • College Park Housing Authority
  • Upgrade Resource Center and Basketball Court
  • Free Health Screenings
  • Mental Health Resources and Conversations
  • Access to Pharmaceutical Resources and Discounts

College Fair

  • Approximately 500 students from Atlanta Public Schools and Fulton County Schools
  • Representatives from SWAC colleges and universities set up booths to showcase their institutions
  • Networking opportunities to provide students with a great chance to network with admissions officers
  • Summer job opportunities with local recruiters

HBCU ATL Fest ( Block Party)

A music festival incorporating live music and HBCU drumlines, DJs, comedians, and food with VIP experiences taking place directly adjacent to the arena with a secured ticketed entrance.

Official Day and After Parties

We are hosting exclusive official day and after party events during SWAC Basketball Tournament Week.

GameChangHER Brunch

Game ChangHER is an exclusive awards brunch and panel discussion held during the SWAC Basketball Tournaments, celebrating and amplifying the groundbreaking achievements of women in sports, including athletes, coaches, executives and other pioneers.

Celebrity Basketball Tournament

Celebrity Slam Dunk! Join us for an exciting exhibition game featuring athletes, actors, musicians, and other celebrities. Enjoy a night of friendly competition and entertainment.