2025 SWAC AUXILIARY EVENTS

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About SWAC

The Southwestern Athletic Conference (SWAC) has a rich history of athletic excellence, dating back to its founding in 1920. Comprised of historically Black colleges and universities (HBCUs), the SWAC has cultivated a legacy of competitive sportsmanship and academic achievement. Over the decades, SWAC institutions have produced countless championship teams, celebrated athletes, and distinguished alumni. With a commitment to fostering talent, leadership, and community engagement, the SWAC continues to thrive as a beacon of excellence in collegiate athletics, inspiring generations of student-athletes to achieve their fullest potential on and off the field.

Events

SWOOP SERVES

HBCU Block Party

Official Day and After Parties

GameChangeHER Brunch

Weekend Schedule

SWOOP Serves

  • College Park Housing Authority
  • Upgrade Resource Center and Basketball Court
  • Free Health Screenings
  • Mental Health Resources and Conversations
  • Access to Pharmaceutical Resources and Discounts

HBCU ATL Fest
(The Ultimate Block Party)

A music festival incorporating live music and HBCU drumlines, DJs, comedians, and food with VIP experiences taking place directly adjacent to the arena with a secured ticketed entrance.

Official Day and Night Parties

A music festival incorporating live music and HBCU drumlines, DJs, comedians, and food with VIP experiences taking place directly adjacent to the arena with a secured ticketed entrance.

GameChangHER Brunch
- Invitation Only

Game ChangHER is an exclusive awards brunch and panel discussion held during the SWAC Basketball Tournaments, celebrating and amplifying the groundbreaking achievements of women in sports, including athletes, coaches, executives and other pioneers.